Tip #5: The Next Best Thing
Jon Goodman is….. Remember when Facebook status updates were really about what you were doing at that point in time? They forced the word “is” after your name. How about Facebook groups? Remember...
View ArticleClik here to view.
Facebook Marketing for Fitness Pros
Updated: Dec 2016 I hate that a lot of trainers who deeply care about their clients are struggling financially. They want desperately to help others and have the knowledge to do so. Yet they’re not...
View ArticleViralnomics is Here! 100% Free Book Being Written Online About Viral Marketing
UPDATE – 3 YEARS LATER, THE BOOK IS FINISHED. Get it on Amazon here: www.viralnomics.com/book Personal trainers. Don’t you hate marketing and sales. Cold calling leads, giving away free assessments,...
View Article5 Things Fitness Professionals Must Know About Social Media
Day 1: “Hey everybody, I’ve decided to pursue my dream and start a fitness company. I’m so passionate about helping others and am really excited about this. Please do me a favor and like my new...
View ArticleClik here to view.
How to Grow Your Social Media Followers Organically, and More Questions Answered
I get tons of questions all the time. Rather than just hitting reply and having it exist as an email response that only one person could see, I want to share my fully thought-out responses with you,...
View ArticleClik here to view.
Facebook Marketing for Fitness Pros: Your Guide to Launching Facebook Ads for...
Facebook marketing has the potential to transform a personal trainer’s online fitness business, but only if the advertising platform is used correctly. With just a dollar a day and setting up your...
View ArticleClik here to view.
Build More Trust, Sell More Training on Facebook: A Step-by-Step Plan to Get...
Facebook advertising can be a fantastic way to generate new leads for your fitness business. But only if your ads can first build enough trust and establish enough credibility to make prospective...
View ArticleClik here to view.
How to Build an Online Following from Scratch
This article reveals how top fitness industry experts built their online following — from social media to newsletters to website traffic — and now have an enthusiastic audience of paying customers....
View ArticleA Message to My Fellow Trainers: Stop Lying About Your Accomplishments
Editor’s note: A version of this article originally appeared on the author’s website. The personal-training profession is at a crossroads. It’s too easy to get certified (unless you think one weekend...
View ArticleHow Much Should a Personal Trainer Keep Personal?
Personal trainers are like onions. We’re layered. While we may come across as one-dimensional gym junkies who live and breathe health and fitness, it’s not the only thing we think about, engage with,...
View ArticleYou Know Inspiration Culture Is Nonsense. So Why Do You Support It?
Ask any trainer about the problems in our industry, and you’ll get a litany of dysfunctions: fitness education, social media, body-image issues, professionalism, misinformation about nutrition and...
View ArticleHow to Raise Your Profile in the Industry
This article first appeared in the October 2018 issue of Fitness Marketing Monthly, our print newsletter. It’s available by subscription only, with no digital version. Subscribe by midnight Eastern on...
View ArticleClik here to view.
It Was a Golden Opportunity, and I Had to Wing It. On Live TV.
“Dani, I’m so sorry.” I heard these words at 8:49 on a Sunday morning, one minute before I was scheduled to begin a live interview on WBFF, the Fox affiliate in Baltimore, my hometown. “We’re having a...
View ArticleClik here to view.
How to Grow Your Social Media Followers Organically, and More Questions Answered
I get tons of questions all the time.Rather than just hitting reply and having it exist as an email response that only one person could see, I want to share my fully thought-out responses with you, the...
View Article11 Diet and Fitness Trends That Are Not Actually New
As a young and aspiring fitness entrepreneur, you dream of spotting the next big thing. But are you looking in the right direction? The most inspired ideas may come not from the future, but from the...
View ArticleWant to Write a Successful Fitness Blog? Start by Mastering This
I hear voices in my head. In a good way.You probably do too. There’s the voice you use when you’re around friends and family, the one that sounds most like the “real” you. Then there’s the one you...
View ArticleFitness Blog Ideas: 10 Proven Ways to Win More Readers
A fitness blogger doesn’t have the luxury of writer’s block. When writing isn’t even your primary gig, you need to get your post done and get back to your day job. But that assumes you already have an...
View ArticleFitness Blog Post Titles: 7 Rules for Making Your Headlines Irresistible
I’ve seen a lot of headlines. For articles and blog posts. Email subject lines and Facebook campaigns. More important, I’ve seen the data behind those headlines, and I’m going to share with you what...
View ArticleClik here to view.
How to Start a Fitness Blog: The Ultimate Guide
Fitness blogs create fitness experts.An intelligently conceived and well-executed blog gives you a world of opportunity:To share your ideasTo build an audienceTo attract customers to your...
View ArticleClik here to view.
How to Become an Online Nutrition Coach
I didn’t set out to be an online nutrition coach. And I sure didn’t set out to launch an entire company like Stronger U Nutrition. At the time I got my first client, I was the human-resources manager...
View Article
